Fruits and vegetables can change everything. They boost our immune system, they protect us against cancer, they help with weight management. However, 1 out of 3 Americans do not get the recommended amount of 5-9 servings of vegetables and fruit a day. Once consumers become aware and experience the amazing feeling that accompanies a healthy diet, their buying habits change forever. As education is making consumers extremely health conscious and hungry for a revamped diet, juice bar owners are rising to meet the needs of those in their communities. This is why now is a great time to be in the juice bar industry.
Consumers Want Juice Bars in Their Area More than Ever Before
Education is changing everything. More than ever, America is aware that it is on the cusp of alarming unhealthy eating habits. According to a study from the National Health and Nutrition Examination Survey, only 2.7% of U.S. adults hit the four critical metrics of a healthy lifestyle avoiding smoking/drugs, eating well, exercising, and maintaining healthy body fat levels. The disheartening study continued by listing the top factors that contributes to an unhealthy lifestyle:
- Lack of time to exercise
- Not having time to cook
- Marketing of unhealthy food
- Lack of access to healthy foods
However, for the last 20 years, juice bars like Juice It Up! have pioneered quick accessibility to healthy fruits and vegetables. This accessibility along with ease of consumption and increased dietary education has radically changed the times we are living in.
Now, healthy eating has become an obsession. This is evident in decreasing soda sales, salt being reduced in food, restaurants utilizing the word “healthy” in their marketing, and McDonald’s adding kale to their menu. According to the U.S. Department of Agriculture’s Economic Research Service, American adults are eating better and making better use of available nutrition information than ever before. For the first time in recent history, consumers are looking for ways they can be healthy, feel better, and look great. This is why so many are flocking to juice bars as they are popping up around the country to meet the needs of today’s consumers. We are seeing this first hand in our stores as casual, health conscious consumers and hard-core juice enthusiasts alike come in for juices & smoothies daily.
Juice Industry Statistics
Juicing is seeing a massive resurgence. Just in the last few years, the juicing industry has grown in to a $9 billion per year industry worldwide ($2.2 billion in the United States). It is a trend continuing to grow at a rate of 7% a year as juice bars like Juice It Up! do all the work to create healthy, easily accessible products that highly benefit its consumers. Juicing is an amazing way to get all of the vitamins, minerals, and plant components in just one cup.
According to a 2016 Healthy Eating Consumer Trend Report from Technomic, consumers define healthy food as being rich in antioxidants, strengthening to the immune system, and providing benefits that are not just physical, but also spiritual and mental. This is one of the main reasons Juice It Up!’s across the country have been flooded with customers.
The juice and smoothie industry also tends to draw very loyal repeat customers. They find a product with amazing colors, taste, and health benefits and they are hooked for a long time. They also become your biggest advocates as they blast beautiful portraits of your products to their sphere of influence on social media. Additionally, Forbes reports that social media has been one of the biggest proponents to the current clean food movement. Consumers want to snap pictures of themselves with their juice or smoothie and publish it all over social media because they proudly want others to know of their healthy eating choices.
To further emphasize the current state of the juicing industry, Technomic also reported there has been a 115% increase in restaurant menu’s use of the word “health” in the last 5 years. Restaurants know that customers expect healthy eating options and the ones that fail to provide it struggle to stay in business. Additionally, Technomic claims that 40% of consumers said they were more likely to order form a place that served healthy options. Juice It Up! is that healthy option in all of the communities it serves.
Experts predict this trend is going to continue for many years to come. Juices and smoothies are becoming a vital part of consumer health and convenience, and they are here to stay.
Why Juice It Up?
Juice It Up! was the first to adapt to the rapidly changing preferences of consumers. We are an innovative team that knows how to measure the market and react to meet their needs. For example, when consumers began craving the taste and antioxidant health benefits of acai berries, we were the first juice bar to partner with Sambazon to bring acai bowls to the market. Being a part of an educated and innovative franchise significantly impacts your ability to succeed in your entrepreneurial journey.
According to IBISWorld’s Juice & Smoothie Bars: Market Research Report, key success factors for a business in this industry include:
- Being a part of a proven franchise chain
- Having ease of access to its consumers
- Having a location near the right target market
For over 20 years, Juice It Up! has helped over 90 franchises pick their location, develop their marketing & operations, and launch into a successful career, long after other competitors fall out of the market. With this amount of experience bringing life-changing transformation to franchisees & communities, alike Juice It Up! has established an incredibly loyal customer base something that many juice bar organizations cannot claim.?
Get Exclusive Information for Your Research
In addition to your search engine research, you need to gain access to Juice It Up!’s highly-valuable franchise kit. It contains valuable financial information (including average franchise earnings and startup costs), questions and answers with longtime franchisees (including those who didn’t have previous entrepreneurial experience), review tutorials for first-time franchise buyers and more. It will be a game-changing resource for you as you consider jumping in this highly profitable industry.
Request your franchise kit and discover why now is a great time to be in the juice bar industry.
